Earned Media
Fats, Oils & Grease
Just as fats, oils, and grease (FOG) clog our arteries, they also clog pipes. In the following media appearances, I educated customers about how to protect their pipes by properly disposing of FOG.
2022 Media Partnership - Holiday Cooking Safety
During Thanksgiving of 2022, I coordinated a cooking safety media event with our partners at the Metro West Fire Protection District. The partnership enticed reporters by offering them both tips on how to avoid cooking fires and how to avoid plumbing disasters from fats, oils, and grease. Through the partnership, I secured multiple live hits from all three local news stations. View samples of those stories here.
Fear the FOG Halloween Campaign
In 2021, I expanded the FOG outreach into October with the “Fear the FOG” campaign. Anchored by a mock horror film trailer, “Fear the FOG” educated viewers about the dangers of fats, oils, and grease while also driving them to fearthefog.com to learn more. Find out more about the “Fear the FOG” campaign here.