Case Studies
Below are several examples of successful public information and engagement efforts I’ve led throughout my career. Click the “Find Out More” buttons for additional details on each project.
Critical Communication
As the Metropolitan St. Louis Sewer District (MSD)'s Manager of Public Affairs, I found myself at the helm of a significant critical communication challenge in 2023. Our successful critical communication response led to 80% positive or neutral media coverage, indicating an effective control of the narrative despite unexpected political opposition.
Mardi Gras 2023
During the 2023 Mardi Gras season, there were several potential crisis situations, including two shootings and a fire during the Grand Parade. However, through effective messaging, earned media sentiment was 95% positive, reaching 141 million people.
Proposition P: Voter Bond Initiative
On November 8, 2016, Creve Coeur voters decided on Proposition P, a bond measure to fund a new police station. As the Public Information Officer, I led one of the largest and most consequential public information campaigns the city had ever held.
The successful public information campaign resulted in a 62 percent approval by voters.
Fear the FOG
To freshen up our fats, oils, and grease (FOG) outreach efforts and extend the campaign duration over previous years, I led a two-phased FOG campaign in 2021. The campaign received a 2023 National Environmental Achievement Award and was nominated for a National Academy of Television Arts and Sciences Mid-America Regional Emmy Award.
MSD Project Clear Connect
Reimagining Public Engagement through the COVID-19 Pandemic and Beyond
In the wake of the COVID-19 pandemic, public health guidelines required MSD to suspend its traditional public engagement practices. Rather than using the situation as an excuse to reduce public engagement, I embraced the challenge and seized the opportunity the reimagine and improve our engagement efforts for years to come.