Mardi Gras 2023
In 2023, my earned media efforts generated approximately 141 million impressions and provided approximately $4.2 million in ad value for Soulard Mardi Gras. In a year where crime in the region and the neighborhood had been leading stories and a truck caught fire during the parade, overall coverage sentiment was 95% positive and only 4.6% negative.
Scroll down for samples of media coverage.
