Proposition P Voter Bond Initiative
November, 2016
Overview
On November 8, 2016, Creve Coeur voters decided on Proposition P, a bond measure to provide funding for a new police station. As the city’s Public Information Officer, I led one of the largest and most consequential public information campaigns the City has ever held.
One of the biggest hurdles with this initiative was reaching stakeholders through the significant noise surrounding the simultaneous presidential, senatorial, and gubernatorial elections.
Objective
Educate Creve Coeur voters about a bond measure to fund a new police station.
Tactics
A multi-faceted education campaign including print, digital, media, and direct engagement.
Results
The successful public information campaign resulted in a 62 percent approval by voters.
Communication Plan
Because Proposition P was going to be on the ballot with several high-profile candidates and initiatives, I knew media coverage would be difficult to achieve. As such, the communication plan focused on reaching stakeholders directly through print and digital media and by engaging community partners. View the communication plan here.
Print Collateral
Flyer/Poster
I developed a flyer and poster outlining key messages and instructed residents to vote.
Mailer
I converted the messaging and design from the poster into a bi-fold mailer and sent it to every Creve Coeur voter.
Newsletter
I published eight articles on Proposition P in the resident newsletter between February 2015 and October 2016 educating residents about the proposition and the police department’s facilities needs.
Media Coverage
Through targeted pitches and press releases, I earned several media placements with regional and local outlets including KTVI, KSDK, the St. Louis Post Dispatch, West Newsmagazine, Our Town Magazine, and the Jewish Light.
